Again, not the most obvious brand for set-in neck guitars although it it is getting up there. Most would buy a set-in neck guitar from the company originally building them in Kalamazoo, MI, and later Nashville for electrics and Bozeman for acoustics. Indeed, my boyhood dream was to own a Gibson Les Paul Standard, and I owned one for a while. But after a comparison with a guitar built by Paul Reed Smith in Stevensville, MD, the switch was easily made. His guitars have gotten a well deserved reputation for being stellar (and drop-dead gorgeous) instruments. Paul is known to be driven by an unending quest for knowledge on how they were put together in the past, a well developed ear for acoustic properties of materials, and a keen eye for how modern technology can help in building a quality instrument time and time again (see e.g. their archived 2010 advertisement campaign).